Plan Your Style

When you look at this image what do you see? Most women see either a hair style they want or a color they want, or both. So they grab a screenshot, book an appointment and bring the screenshot to their stylist hoping they can leave the salon looking exactly like it.

As a stylist, we look at this image completely differently. We not only see color, style and shape... but we also see the guests' hair texture, integrity, and previous color while putting together a plan to get our guest where they want to be.

I cannot tell you how many times I have had guests walk in with an aspirational image, usually a color, not knowing that there are more steps involved than they thought in order to achieve that look. They usually end up being disappointed because they had expectations of walking into the salon and leaving an hour or so later completely transformed. I have the unfortunate job of telling them it is not possible or it will take more than one appointment to achieve the look that they want.

In the last few years, stylists have been bombarded with images like this from their guests. They ask, "is it doable?" Yes, we answer, but... and that but could be anything from 1) the guest not having booked enough time because they didn't know what was involved, 2) their hair is already colored and we must do corrective work over a series of appointments to get them there, or 3) they having an unrealistic expectation of cost and are surprised (or worse, blindsided) by a larger bill than they expected because their stylist didn't discuss cost.